If you care about mothers and babies, and you believe breastfeeding is a critically important skill, then you must already know that providing the absolute best resources and information is paramount to your client's success.

However, the unfortunate reality is not all educational resources are created equally!

Let's be honest: there's no shortage of breastfeeding information in existence, so if all that was required for a mother to succeed at breastfeeding was having access to this information, then breastfeeding statistics worldwide would be increasing — instead they are decreasing.

The reality is, a mother-to-be who intends on breastfeeding doesn't NEED more information; what she needs is access to THE RIGHT information, from a professional she trusts to help her. 

As a birth professional it's very likely you've heard about, witnessed, taught — maybe even experienced it for yourself — the Breast Crawl. 

The Breast Crawl is arguably one of the most influential factors in initiating successful breastfeeding. It's a phenomenal sequence which sets a mother and baby up for successful breastfeeding; and it's an equally extraordinary action to experience and witness.

When a baby is given the opportunity to follow its instincts and self attach at the first breastfeed, he/she will be far more likely to attach properly at subsequent feeds. 

Make no mistake, a mother who lets her baby complete the breast crawl is going to gain immense confidence in her relationship with her baby.

This innately simple yet undervalued and significant act lays the crucial foundation from which mother and baby can build upon their successful breastfeeding journey.

And while there's no shortage of breastfeeding education videos in existence which focus on breastfeeding in the first few days and weeks... 

... it's the Breast Crawl where the foundation is laid — this is where the magic begins.

You're a passionate birth professional determined to see your client's succeed, but it doesn't matter if you're the best in the world at what you do, when you have to share educational material and teach, you're still competing with dwindling attentions spans, information overload (aka pregnancy brain!) and dismal selective retention. 

For this reason alone it's critical that the educational resources you do offer as an expert are compelling, engaging and relevant, so the vital information you do share is not only retained, but is actually applied when the time comes.

The problem is the Breast Crawl resources available right now to expecting families are outdated, dull and uninteresting. 

While the Breast Crawl isn't a new trend, there's no excuse for the recycling of predictable and bland resources. The modern day woman desires her information be presented to her in a way that speaks to her. She's looking to be inspired, moved but most importantly given evidence-based information in a meaningful way.

So What's Different About This Breast Crawl Video?

This unique 9-minute video contains contemporary footage of a breast crawl following a normal physiological birth, which was wonderfully on the toilet no less! The footage is fresh, engaging and is going to inspire all mothers-to-be to commit to trying the breast crawl with their own baby.